Doctor At Your Doorstep
Case Story · Social Media Management + Video + Ads From 2 Bookings a Month to 20 A video-led ad campaign that made all the difference. Doctor At Your Doorstep had tried multiple social media agencies with little to no conversion. We rebuilt their content, targeting and ad structure from the ground up and turned qualified leads into scheduled home visits. 100K Views generated 250 Leads generated 78 Bookings 10x Increase in booking rate 35% Increased Ad click-through rate Client Doctor At Your Doorstep Industry Medical Home Visit Service Engagement May 26 – Jul 26 · Campaign Services Social Media Management, Meta Ad Management, Video Production 01 · The Problem Good service, invisible online. Doctor At Your Doorstep offers medical home visits — a genuinely useful service that people didn’t know existed. Their ads weren’t converting into bookings, and they’d already tried multiple social media agencies with little to no results. The diagnosis: generic posts and unfocused ad spend. Nobody was telling the story of what a home visit actually looks like, or targeting the people who’d actually book one. 02 · The Process One team, one calendar, one ad engine. We ran strategy, content and ad management together instead of handing pieces to separate vendors. 01 Audit & Strategy Reviewed prior agency attempts and rebuilt the targeting and messaging around who actually books a home visit. 02 Video Production Filmed scroll-stopping content showing the real experience of a doctor visiting your home. 03 Ad Campaign Management Ran targeted Meta ads on Facebook and Instagram built around the new video content. 04 Measure & Optimize Tracked leads-to-bookings weekly and reallocated spend toward what converted. 03 · The Proof 10x the booking rate in two months. Campaign period: May 26 – July 26. MetricResultChangeDetail Views Generated100K—Across Facebook and Instagram Leads Generated250—Meta ad campaign, May 26 – Jul 26 Bookings7810xFrom ~2 bookings/month to 20/month Booking Rate20/month+1,000%Previous rate: 2 bookings/month Ad Click-Through Rate35%+243%From an initial 10.2% CTR // READY TO BE REMEMBERED? Let’s build your story together. Tell us your goals and bugdet and we’ll build a plan that works for you. Get a free proposal
Social Media Marketing Guide For Small Businesses
Social Media Marketing Guide For Small Businesses A social media action plan outlines the specific steps and activities that will be undertaken to achieve social media goals. The deliverables of a social media action plan are the tangible outcomes and results that are expected upon its implementation. These deliverables can vary depending on the specific goals and objectives of the plan, but generally include the following: Strategic Deliverables: Tactical and Operational Deliverables: Performance and Outcome Deliverables: It’s important for a social media action plan to clearly define which of these deliverables are expected, along with timelines and responsibilities, to ensure that the plan is effectively executed and its success can be measured. The specific deliverables will be tailored to the unique goals and resources of the individual or organization.
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