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Case Story · Social Media Management + Video + Ads

From 2 Bookings a Month to 20

A video-led ad campaign that made all the difference.

Doctor At Your Doorstep had tried multiple social media agencies with little to no conversion. We rebuilt their content, targeting and ad structure from the ground up and turned qualified leads into scheduled home visits.

100K
Views generated
250
Leads generated
78
Bookings
10x
Increase in booking rate
35%
Increased Ad click-through rate
Client
Doctor At Your Doorstep
Industry
Medical Home Visit Service
Engagement
May 26 – Jul 26 · Campaign
Services
Social Media Management, Meta Ad Management, Video Production
01 · The Problem

Good service, invisible online.

Doctor At Your Doorstep offers medical home visits — a genuinely useful service that people didn't know existed. Their ads weren't converting into bookings, and they'd already tried multiple social media agencies with little to no results.

The diagnosis: generic posts and unfocused ad spend. Nobody was telling the story of what a home visit actually looks like, or targeting the people who'd actually book one.

Doctor At Your Doorstep
02 · The Process

One team, one calendar, one ad engine.

We ran strategy, content and ad management together instead of handing pieces to separate vendors.

01
Audit & Strategy
Reviewed prior agency attempts and rebuilt the targeting and messaging around who actually books a home visit.
02
Video Production
Filmed scroll-stopping content showing the real experience of a doctor visiting your home.
03
Ad Campaign Management
Ran targeted Meta ads on Facebook and Instagram built around the new video content.
04
Measure & Optimize
Tracked leads-to-bookings weekly and reallocated spend toward what converted.
03 · The Proof

10x the booking rate in two months.

Campaign period: May 26 – July 26.

Metric
Result
Change
Detail
Views Generated
100K
Across Facebook and Instagram
Leads Generated
250
Meta ad campaign, May 26 – Jul 26
Bookings
78
10x
From ~2 bookings/month to 20/month
Booking Rate
20/month
+1,000%
Previous rate: 2 bookings/month
Ad Click-Through Rate
35%
+243%
From an initial 10.2% CTR

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