Warm, human video that answered the questions families were too nervous to ask, then put it in front of them with paid social.
The video on the right, pivoted this client’s business and began bringing in tons of leads and bookings through social media. The power of storytelling that sells. 💪
Increase in paid residents
Leads Generated
From 14 residents to 40 residents.
From half to full capacity.
Increased ad click-through rate
Client
Industry
Timeline
Services
01 · The Problem
When the owners of Juniper House Senior Living came to us, they had already been six months in a contract with another agency. Even with consistent production of high-quality content, they noticed that something was terribly wrong.
The previous agency and the client had developed amazing, high-quality comedic skits surrounding Juniper House. They boosted it, and it got a ton of engagement on TikTok. But what it didn’t get was leads. And after six months of little to no leads, something had to change.
The diagnosis: Video content was engaging and funny but didn’t target or address the core pain points of the client’s audience: adult children with ageing parents.
02 · The Process
We rebuilt the strategy around adult children with ageing parents, moved the ad spend to the platforms they actually use, and pointed every ad at one action: come see the home for yourself. Results focused every step of the way.
01
Reviewed prior agency attempts and rebuilt the targeting and messaging strategy around who actually books a home visit.
02
Created ads targeted towards client’s actual audience. Focused ads on features of the homes with a strong call-to-action for the audience to come see for themselves in every ad. Created a guilt-free atmosphere surrounding senior living homes.
03
Ran targeted and retargeting Meta ads on Facebook and Instagram built around the new video and static ad content. Focused ad spend on where the target audience lives, rather than wasting money on platforms they are less likely to convert on, like TikTok. Lowered ad spend from $10 USD a day to $2 – $4 USD a day.
04
Tracked leads-to-house visits weekly and reallocated spend toward what converted.
Along with videos addressing the major pain points of their target audience, like caregiver burnout and the need for specialised treatment for loved ones, we ran still ads highlighting the features of their homes. This ad highlighting the starting monthly price increased calls because people knew exactly what price range the homes were before booking a site visit. This significantly increased residents at their Orange Field location.
03 · The Proof
Campaign period: June 2026 to September 2026. Daily ad spend dropped from $10 USD to $2 – $4 USD while results climbed.
04 · Behind The Scenes
A look at the shoot days behind the campaign.
05 · In Their Words
“For six months we had great-looking videos and almost no leads. Once BE Creative started speaking directly to families, our phones started ringing and our home filled up.”
Owner of Juniper House Senior Living
06 · Watch More
See for yourself. View live videos and ads on this client’s social media pages.
When choosing a senior living home, your biggest worry shouldn’t be “what if.” 🩺✨
Making the decision to move a parent into assisted living is never easy, but finding the right place changes everything.
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