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← Case Stories · Social Media Management + Video + Ads

From 2 Bookings a Month to 20

A video-led ad campaign that made all the difference.

Doctor At Your Doorstep had tried multiple social media agencies with little to no conversion. We rebuilt their content, targeting and ad structure from the ground up, and turned qualified leads into scheduled home visits.

100K

Views generated

250

Leads generated

89

Bookings

10x

Increase in booking rate

35%

Increased ad click-through rate

Client

Doctor At Your Doorstep

Industry

Medical Home Visit Service

Engagement

May 2026 to Jul 2026 · Campaign

Services

Social Media Management, Meta Ad Management, Video Production

01 · The Problem

Good service, invisible online.

Doctor At Your Doorstep offers medical home visits, a genuinely useful service that people didn't know existed. Their ads weren't converting into bookings, and they'd already tried multiple social media agencies with little to no results.

The diagnosis: generic posts and unfocused ad spend. Nobody was telling the story of what a home visit actually looks like, or targeting the people who'd actually book one.

Doctor seated at his desk in black scrubs, smiling calmly in a modern medical office

02 · The Process

One team, one calendar, one ad engine.

We ran strategy, content and ad management together instead of handing pieces to separate vendors.

01

Audit & Strategy

Reviewed prior agency attempts and rebuilt the targeting and messaging around who actually books a home visit.

02

Video Production

Filmed scroll-stopping content showing the real experience of a doctor visiting your home.

03

Ad Campaign Management

Ran targeted Meta ads on Facebook and Instagram built around the new video content.

04

Measure & Optimize

Tracked leads-to-bookings weekly and reallocated spend toward what converted.

High Conversion
Doctor At Your Doorstep ad: Complete Bloodwork Package plus Home Visit, was $3000, now $1000, with a smiling female doctor holding a stethoscope

Targeted Graphic Ads That Converted

Along with videos addressing the major pain points of their target audience, like the need for speedy service and not wanting to go to the hospital, we ran still ads with specific offers. The $1,000 Bloodwork offer was a big hit and drove the majority of sales in this campaign. This targeted approach was a game changer for Doctor At Your Doorstep.

03 · The Proof

10x the booking rate in two months.

Campaign period: May to July 2026.

Metric
Result
Change
Detail
Views Generated
100K
+110%
Across Facebook and Instagram
Leads Generated
250
+200%
Meta ad campaign, May 2026 to Jul 2026
Bookings
89
10x
From ~2 bookings/month to 20/month
Booking Rate
20/month
+1,000%
Previous rate: 2 bookings/month
Ad Click-Through Rate
35%
+243%
From an initial 10.2% CTR

04 · Behind The Scenes

Where the story got made.

A look at the shoot days behind the campaign.

Behind the scenes: camera on a tripod filming the doctor seated with notes during a shoot
Behind the scenes: studio lighting and camera set up while the doctor sits in an armchair in a bright room

05 · In Their Words

Here's what they had to say...

“Before BE Creative, most people did not know we existed. Now our calendar is full of home visit bookings, and the ads finally speak to the patients we want to reach.”

Portrait of a bearded male doctor in a white coat with a stethoscope in a studio setting.
Anil Ramdhanie

Managing Director of Doctor At Your Doorstep

// READY TO BE REMEMBERED?

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