Atrawets Dance School tried different agencies before coming to us. Video content led to increased brand awareness and monthly leads from 0 to 50 on social media.
At BE we are creatives first, so understanding how to move the needle in their creative business came naturally to us, which was the missing piece all along.
Increase class-registration
Monthly Leads Generated
Client
Industry
Timeline
Services
01 · The Problem
When the owners of Atrawets Dance School came to us, they had gone through a couple of agencies. The biggest problem they had was that they couldn’t find a provider who understood how creative businesses work and how to make them profitable.
Atrawets already had a strong legacy, with over 7 years in business and a fully functional dance studio led by Miss Kelly. However, making a performing arts business profitable isn’t as easy, and they struggled to get new students.
02 · The Process
We rebuilt the strategy around what the students of Atrawets Dance School experienced.
01
Created a brand style guide, to give Atrawets content a cohesive looks throughout their content. Focused on the student journey, how they developed as dancers, their confidence and the community Atrawets built.
02
Designed a video production day that showcased dance routines for the various classes offered and testimonials from students (adults and children) and parents.
03
Ran targeted and retargeting Meta ads on Facebook and Instagram built around the new video and static ad content. Focused ads on main buyers of dance classes: Parents of young children, CSEC/UWI performing arts students and adults who want to learn dance.
04
Tracked social media leads to class registration for every class cycle.
Along with videos addressing the major pain points of their target audience, like caregiver burnout and the need for specialised treatment for loved ones, we ran still ads highlighting the features of their homes. This ad highlighting the starting monthly price increased calls because people knew exactly what price range the homes were before booking a site visit. This significantly increased residents at their Orange Field location.
03 · The Proof
Campaign period: May 2026 to August 2026. Daily ad spend $2-$4 USD
04 · Behind The Scenes
A look at the shoot days behind the campaign.
05 · Watch More
See for yourself. View live videos and ads on this client’s social media pages.
This is where the magic happens! ✨💚
Upstairs Dominos in Couva, join a community that moves, grows and thrives together.
From age 2 to 13, dance changed everything. This is what 11 years of training at Atrawets looks
like. Miss Kelly and our community made this possible. 🙌
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